Invest in a Unique Fun Run Franchise for Ultimate Flexibility:

Invest in Santa Hustle®!


Santa Hustle® Race Series offers our franchise partners a proven path to profitability, complete with well-established vendor and staff resources, a turnkey sales approach, effective marketing campaigns, and a quick path to strong ROI. As a franchisee, you are given a business that is designed for flexibility and creativity from chimney to chimney!   

With Santa Hustle®, you will be stepping into an otherwise underserved and fragmented market with our brand power to back you. Our team gives you the keys to a well-designed, perfectly executed fun-run event, applicable in markets across the US. Since 2008, our professional leadership team has created and executed annual events across Texas, California, Arizona, Illinois, and Tennessee. Our reputation precedes us — Santa Hustle® has been featured on Rachael Ray, ESPN, CBS Sports, WGN America, and Travel Channel. Franchisees gain the secrets to these successful events and our team’s ongoing support, creating a well-structured, simplified business model ready to earn revenue and make fun happen!  

Are you ready to dive into entrepreneurship with the proven map for great business? Take the first step. Invest in Santa Hustle®. 

Franchise Facts

The Santa Hustle Investment

The initial franchise fee is $30,000 and the minimum investment is $74,250 (including the franchise fee).

More Santa Hustle® Perks

Enjoy an exclusive territory, site selection guidance, seasonal operation, and purchasing discounts through Santa Hustle®.

Santa Hustle Franchise Partners

Santa Hustle® focuses on integrity, excellence, and professionalism in every event we execute. We expect our franchisees to infuse these very same standards into each event they host.

Franchise Support

In-Depth Training: Every franchisee begins with our comprehensive training program, complete with every detail needed to successfully operate the Santa Hustle® franchise in your market. Refresher training is also offered throughout the life of your agreement. 

Operational Support: The Santa Hustle® team will provide ongoing training and support in many areas, including unit operations and maintenance, customer-service techniques, product ordering, sales techniques, pricing guidelines, and administrative procedures.  

Marketing Support: No guesswork here! Our marketing strategies are second-to-none, designed to create local buzz and hype about each Santa Hustle® event! From social media campaigns to customizable collateral, you gain a robust marketing package from the start. 

More Santa Hustle® Perks: We will provide our continued research methods and techniques to enhance unit-level profitability and give you your own exclusive territory. 

Franchise Process

Get Ready to Join Santa Hustle®! 

Our team is looking forward to hearing from you! To get started, fill out the form and let us know your level of interest. 

We’d Love to Meet You 

Our team wants to get to know you and your reasons for pursuing ownership. We will schedule a virtual or in-person meeting to introduce ourselves and answer any questions you may have.  

Learn More About Santa Hustle® 

Join us for a Discovery Day at Santa Hustle®. We will meet in person and work through any questions you have.

FDD Review & Financing 

Next, our team will send you a copy of the Santa Hustle® Franchise Disclosure Document (FDD) for your review. You will have 14 days to review the document. Apply for financing if needed. 

The Finish Line! 

The review and signing of our FA (franchise agreement) is the final step! Once you make the final decision to invest with Santa Hustle®, you will sign the appropriate documents and make your ownership official. 


Ready! Set! Contact Us!



Legal Disclaimer

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.

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